Preview Mode Links will not work in preview mode

Get Funded Today: The Funded Today Podcast

This FREE podcast will teach YOU how to launch and grow YOUR startup, especially through the fast-paced world of rewards-based crowdfunding!

Your instructors, Zach Smith and Thomas Alvord, are world-renowned business experts with proven hands-on experience in sales, video production, page design, advertisements, public relations, e-commerce, business strategy, consulting, and more—and they will teach YOU valuable wisdom that you can use to take YOUR business to the next level! Since mid-2014, these serial entrepreneurs have partnered with 2,663+ campaigns on Kickstarter and/or Indiegogo, helped 872+ of those projects to raise $226,162,634+ altogether, and (in doing so) led their own startup Funded Today to rank as America’s 27th fastest-growing company in 2018.

So, don’t wait until tomorrow—get funded TODAY!!! Your tuition is already paid, and class is already in session, so please subscribe NOW to start learning from the world’s most successful crowdfunding experts…

Jan 30, 2019

In this episode, we’ve got a very special guest for you. She’s directly responsible for raising millions of dollars for thousands of campaigns leveraging the power of earned media and the press!


⭐ During this episode, we detail these takeaways:

 1. Public relations is best started as soon as possible in order to allow as much time as possible to cultivate vital relationships, but it’s never too late for PR to accomplish some good.

 2. It’s helpful (but not essential) to send prototypes or samples to reviewers, especially when such product reviews are arranged in advance during a campaign’s pre-launch phase.

 3. Crowdfunding PR (unlike traditional PR) should focus more on short-term fundraising than on long-term positive exposure, which may mean targeting sources that enjoy less prominence but better conversion rates, such as product directories.

 4. Crowdfunding PR should involve compiling a list of hundreds of news outlets that serve one’s target market, identifying only one reporter (at a time) to contact at each outlet, pitching to those reporters via e-mail (ideally on Friday mornings but neither Mondays nor holidays), and finally following-up persistently with any reporters who haven’t yet responded.

 5. Each such pitch to a newscaster should include a title that will easily stand out among hundreds of others, present content that is brief, “snappy,” entertaining, informative, and highly-customized toward the writing style of each news source, along with the interests of its audience, and also include a link to whichever campaign page is being promoted.

 6. It’s easier for popular well-funded campaigns to get featured, especially those with newsworthy elements—and getting featured in one news source (whether big or small) renders it easier to get featured in additional news sources.

 7. Public relations is both hectic and “hit-or-miss,” and sometimes rather slow to yield results, but it can potentially raise tens-of-thousands of dollars for the right campaigns.

✍️ Click here for this episode’s complete show notes!


👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please…

 • Subscribe to it on our website so that you don't miss an episode!

 • Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

 • Review it on iTunes to help us reach more people who need it!

 • And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!