Dec 12, 2018
In this episode, for one final time, we’re rounding out our presentation series and focusing on your crowdfunding video. Ever wondered how to make the perfect video that also converts? Want to know the best ways to use video to tell the story of your product to build your own raving fans? Boy, do we have a good one for you today, then!
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⭐ During this episode, we detail these takeaways:
1. The most important part of campaign videography is good scriptwriting, which can start when you honestly compose your true story, practice sharing your story with others, and obtain as much honest feedback about your story as possible in order to perfect it—and, by perfecting it before filming it, you can avoid expensive revisions.
2. The purpose of a campaign video is to initially hook viewers, then tell them an engaging true story (without distractions) within 1-2 minutes that elicits emotion through conflicts that are ultimately resolved by the product being offered, also introduce the creator if possible, and finally present a strong call-to-action that motivates viewers to pledge.
3. Effective presentation (especially through campaign videography) is even more important than effective promotion, because bringing traffic to a campaign page is pointless if that traffic doesn’t convert readily into pledgers.
✍️ Click here for this episode’s complete show notes!
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