Jan 23, 2019
In this episode, we’re going to talk about the single-most-effective way to generate the best possible conversions for your invention. After testing HUNDREDS of other methods and marketing mediums, this one simple strategy trumps all the rest—and it’s not even close just how well this strategy converts as compared to ANY other method we’ve tested. To do so, we’re bringing on another special guest, the jack-of-all-trades get-’er-done closer himself, Mr. Colton Bybee, the Director of Outreach at Funded Today.
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⭐ During this episode, we detail these takeaways:
1. It’s important to update backers regularly—usually about twice weekly, depending upon exactly how communicative they want you to be, which they’ll generally tell you—at the time-of-day that’s best for wherever most of them live.
2. It’s helpful to end each backer update by introducing no more than five cross-promotions (which may also be called “cross-collaborations” or “CCs”) arranged with other campaigns, even if a few backers complain about it.
3. Cross-promotions should never feature competitors’ projects, but they fare best when featuring complimentary projects, although they still do well featuring unrelated campaigns, especially campaigns that have attracted high percentages of repeat backers.
4. Not all backers will read cross-promotions, nor click on them, but those who respond to them will normally convert at unusually-high rates of up to 20% or so, which is far more than the average rate of about 1%-3% (depending upon average pledge size)—and, conversely, if cross-promotion traffic doesn’t convert, then it’s almost guaranteed that no other traffic will convert, either.
5. Some popular campaigns have raised over $50,000 directly from cross-promotions alone—and, just like with other forms of crowdfunding marketing, increased pledges from cross-promotions generally encourage increased pledges from all other sources.
✍️ Click here for this episode’s complete show notes!
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