Dec 11, 2019
In this episode, we’re going to revive the subject of what to do when your campaign goes wrong—in this case, so terribly wrong that you actually need to restart it. So, we’re going to talk all about the mechanics of re-launches, both voluntary and involuntary. So, if you ever receive one of those dreaded notices that your campaign has been suspended, then don’t panic—we’ve got your back! Let’s get started…
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⭐ During this episode, we detail these takeaways:
1. Creators should remember that failure is normal, avoid any irrational expectations, stay humble enough to progress, work hard, and resist discouragement.
2. Creators should solicit feedback from backers (and perhaps others) anytime campaigns are not performing ideally, and use it to determine how to improve.
3. Creators shouldn’t fear to re-launch campaigns whenever they need serious revisions in their product, timing, goal, and/or presentation—and, in doing so, creators should keep their backers fully informed and treat them similarly to pre-launch leads.
4. It’s important for crowdfunding campaigners to both know and follow the rules for their respective platforms, and to render it sufficiently obvious to reviewers that they’re doing so.
5. A campaign’s relative popularity statistically increases
the likelihood that people will notice any rules-violations that
merit suspension.
6. Kickstarter is notorious for sometimes suspending suspicious campaigns without either warning or explanation, and it will never reinstate suspended ones for any reason whatsoever—but it does make mistakes, and creators can sometimes negotiate with it to re-launch.
7. When faced with suspension, determine the reason, appeal this decision, inform your backers, preempt the cancellation if possible, re-launch on Kickstarter if possible, remobilize your backers upon re-launch, and then proceed as before.
✍️ Click here for this episode’s complete show notes!
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