Sep 4, 2019
As promised, we’re going to break out our newly-minted Ultimate Crowdfunding Pre-Launch Checklist! And, after this episode, we’re going to give it away to you for free… no catches. And you can start using it to prepare yourself to take your next big idea to the next level. So, hang in there until the end and let’s get started!
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⭐ During this episode, we detail these takeaways:
1. Entrepreneurs should commit to success, improve both their character and their competence, obey the Golden Rule, build a good team, lead them well, and focus on customers.
2. Crowdfunding campaigners should offer the crowdfunding community a minimally-viable tangible product that is sufficiently new to them, that is neither too “niche” nor too localized, that has been refined through market-testing into a functional prototype, that enjoys an appealing form, an easily-pronounceable positive name, and adequate legal protection.
3. Crowdfunding campaigners should set minimal funding goals (and consider “stretch” goals) while assembling rewards packages from their core product up to pricier options, each with persuasive descriptions, plus prices ending in 9; prices should accommodate production costs, platform fees, marketing costs, collection/transfer fees, data management, “free” packaging/shipping, returns, taxes, and the unexpected, along with both “early bird” and bulk discounts.
4. Crowdfunding campaigners should join Kickstarter and/or Indiegogo, familiarize themselves with these websites’ rules and features, back some projects, and plan to launch on Kickstarter if at all possible.
5. Crowdfunding campaigners should allow at least 2 months to prepare, avoid campaigning during either December or possibly August, expect unexpected delays, launch either in-season or when ready between Monday and Wednesday (except on major US holidays) while it’s still morning in the USA, campaign for 30-45 days, and finish between Wednesday and Friday before it becomes evening in the USA.
6. Crowdfunding campaigners should practice their “sales pitch” to perfection, appealing to both emotion and reason by showing-and-telling both features-and-benefits through plain honest conversational language friendly to a global audience, supported by positive reviews, and then translate that pitch into persuasive campaign media.
7. Crowdfunding campaigners should familiarize themselves with analytics, and arrange as many pledges as possible in advance from personal or business contacts, e-mail leads, social-media fans, social-media influencers, reporters, and others, while preparing to engage in post-launch marketing plus effective customer service.
✍️ Click here for this episode’s complete show notes!
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